In a bid to make announcements to passengers on the London Tube more gender inclusive, Transport for London has decided to scrap the phrase “ladies and gentlemen”, from its prerecorded messages.
Instead of the “outdated” phraseology, the Tube announcements will now bid greeting as “good morning everyone”, or the like. The decision has been welcomed by Stonewall, an LGBT campaign group, in a culmination of sorts of a campaign, that had Sadiq Khan, London’s mayor, as one of its supporters.
Mark Evers, director of customer strategy at Transport for London, believes that the language used for announcements, while polite hitherto, will henceforth also reflect the “great diversity of London.”
Khan is eager to see the Transport for London truly reflect a multicultural ethic in the heart of the city.
Transport for London has meanwhile made the concession that well-intentioned staff may still greet with the phrase “ladies and gentlemen”, which on repeated use however will attract reminders.
In their statement, Stonewall have said: “Language is extremely important to the lesbian, gay, bi and trans community, and the way we use it can help ensure all people feel included.”