David Bockino is an Assistant Professor of Communication at Elon University. He worked at ESPN for seven years in both the Research and Analytics and International Ad Sales departments, collaborating closely with ESPN offices in Mexico, South America, Europe, Australia and Asia. He is the author of the book "The Guidebook Experiment" and the Kindle Single "Greetings from Myanmar." He has published research in Newspaper Research Journal and has presented research papers at AEJMC, ICA and others. His teaching, writing and research interests include the media business, sports, history and travel.